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19/11/2009 in Featured , Inspiration by Andre Braga

Every brand needs to be updated over time. How about see a selection of famous brands which are updated through the years? See each case individually analyzed.

Some changes have come simply by the need to improve visibility and reading or to renew or pass new values. These changes occur in several ways, let's look at each case.

Below is the list of brands and their respective changes. Let's look at each case individually.

Michelangelo

The Story of Michelangelo is born together with the mascot. But just 10 years after birth, was spoken for the first time the expression Michelan Man, in an announcement of the brand. A doll made of latex and enjoyed its format, due to several tires that make up your body, won customers, and perpetuating as a symbol of the famous brand of tires.

In the beginning Man was not Michelangelo, as we say, politically correct habits. In several ads the mascot appeared smoking a cigar, which means sophistication at the time. Today turned into a clumsy puppet doll 3D, very well done that incorporated features a super hero with environmental concerns.

Apple

Through the hands of Steve Jobs, Steve Wozniak and Ronald Wayne, Apple was born. A revolutionary brand of computers using a logo was born anything suitable. The logo, was nothing more than an illustration, showed Newton sitting at the foot of a tree, symbol of the discovery of gravity. As soon as this was nothing effective came out the need for change.

In the same year was released just a simpler but much more recognizable and Fixing. Through the designer Rob Janoff, the apple was born multi colored, representing the same club that had fallen on Newton's head. The colors were characterized both period style as the tech-driven by the invention of color monitors.

Over the years Apple has been making use of the multi colored apple for a monochrome version. Were often used a blue version usually called Acqua version, a more current version was adopted with near absence of colors being used in silver or even black as the new iMac.

Umbro

The famous brand accessories for your football team has always had a format similar to diamond.

Over time, the brand has undergone minor changes in order to simplify and maximize their relationship with the end user. Today the brand is so famous among his audience that the company ceases to write in their Umbro veiculações and only works with symbolism. Recently the brand has stopped using the traditional blue and red to use.

Chrysler

The famous car brand American born in the mid-30s, since then reneged and bought several times in the past its mark. New forms and trends of each decade has influenced the brand over the years.

Almost closed during the American crisis triggered by the end of 2008 the newly restructured Chrysler decided to adopt a more sophisticated and again rescued the pair of wings embracing a more minimalist.

Starbucks

It is currently the world's largest coffee shop with more than 15,000 stores in 42 countries. Traditional and refined Starbucks conquered people around the world and its design is easily recognized. Do the thousands of people who use the products of the brand really know what the logo represents?

The Mark was born in 1971 using a siren, a mythological creature half woman half fish through the spell that could attract sailors, in this case clients. The first logo was born based on an original design using Greek brown tones associated with coffee. Over time the features of the design were smoothed by making the figure in a simple and recognizable symbol.

Changes come over time, with the creation of a brand new group Il Giornale using the head of Mercury in order to win European customers seeking espresso. In 1988 the brand was created much like the one we have today, will be with two fins and a green tint.

In order to enhance the image of the Starbucks mermaid made the last change expanding the center with the figure of the mermaid and giving a slight change in color green.

Delta

One of the biggest airlines in the world, was born in 1924 in Georgia in the U.S., but only in 1928 won his first using Thor soon be entering the mythology of identity.

Later in 1930, Delta changed its brand by changing the figure of Thor by Mercury again be another mythology, this time pointed out the triangle that represents the letter D of the Greek alphabet.

The logo works well near the only born in 1959, when Delta bought the DC-8 aircraft, the first private jet passengers from the USA, the new brand was a design the company's situation at the time. With the triangle together with a sans serif font with the objective to convey modernity and security.

Since then, minor changes were made, serif letters to change and change in tone of blue. But the big change came in late last year with the creation of a new font and color reversal. The triangle now adopts the color red while the typography is the color blue.

Shell

The word means Conch Shell, then it seems fair to have one as soon Shell sea right? But we know it took the brand to be developed.

For decades the brand has been designed in many ways, 1948 was implemented only in the yellow and red color on the shell. Since then, minor modifications were made to simplify the design and modernization of the symbol.

The last modification was rounding some corners and now with the popularity of the brand name was then withdrawn from the Shell company logo.

Pepsi

The North American soft drink brand emerged in 1898 adopting a cursive typography, without proportion, something normal for that time. As the years passed the mark has been honing his

The waves blue and red that we know would only appear in 1950. Twelve years after the printing would take place sans serif typography cursive previously used in a way it was thus that Pepsi has tried to differentiate and distance of the Coca-Cola. In a visual embraced as a conservative Pepsi innovated practically disowning its past and embracing an entirely new brand.

Last year Pepsi completely revamped its brand, with the creation of a new symbol and using a modern typography. The new visual identity prized by minimalism and a cleanup of packaging and ads. Also the symbol has a variation depending on the application. Each type of Pepsi has a''smile "than the normal soft drink has a" smile "while the great light has a" smile "minor.

Wal Mart

The largest supermarket chain in the world, has had some changes in your identity. At its birth using sans serif letters in blue identity that was changed two years after its inauguration by creating a visual identity much more allied to the American culture.

Inspired by the western United States, using letters cowbói style, identity that spanned 17 years has created a good bond with the American market, but limited the public's business. In 1984 he created a new typeface in order to convey the strength and solidity of the group, but still embraced the brown hue, typical of the American West. The star and the blue color only came in 1992 Walmart.

This year, Walmart has decided to change its brand to something cleaner and lighter. The need for change appeared in order to give more personality to brand, according to Tobias Frere-Jones, professor of Faculty of Typography of the Yale goal was to make the brand into something more friendly and environmentally conscious. The answer came then with the use of letters thinner, soft tones and the application of uppercase and lowercase.

Kibon

Ice cream brand owned by Unilever, had a K as the first mark, a symbol that almost all Brazilians over 18 years remember. The meaning of K is the reason that the first ice creams were sold in formats bar, then four bars of ice cream made up the letter.

Under protests of lovers of the brand, Unilever decided to completely renovate the brand, creating a new symbol and new typography. The red and yellow were applied, which is commonly used in the food industry because it creates anxiety and hunger in customers.

The last change was the removal of the colors of the symbol and applying the white color only in the outer ring of the heart on red background. What made the scorecard auemnto something simple but the ease of application.

Unilever

A multi national Unilever has since its inception a modernist symbol that gave hint of a U-dimensional symbol of the union. The blue color and font serif closed the company logo into a brand and solid conservative.

In 2005, around the anniversary of 75 years of existence, Unilever decided to renew its brand. The challenge was to represent the 13 sub brands of the company in just a symbol. He then created a new symbol that represents a bit of history along with aspects of Unilever products, character and vitality.

Each part of the letter has little symbols that have different meanings as the Sun (single symbol of vitality and life), mouth (line of cosmetic products and the company), bird (sense of freedom and peace), spoon (food sector) among others.

Adidas

Adidas was born in 1920 producing sneakers and running shoes. The name comes from the junction of the Adidas name and surname of the founder Adi Dassler, the ad + = Adidas.

Earlier the brand was represented only by typography that over the years has taken different forms. In 1949 Adi had the idea of using a previously unknown three tracks on a new running shoe that would be released, the success was so great that in the same year Adi patented the three tracks.

The logo that we know was born only in 1967 with the addition of a leaf, represented the natural fiber that is made tennis more famous three tracks as well as their own idea of Adi Dassler. Through the years Adidas has left the original logo as a line Adidas Originals and developed a new symbol, this time the three bands on the diagonal, representing a mountain on which we all must climb.

The last re-structuring of its visual identity was to apply the three symbols for each product line. The first logo represented by its traditional Adidas Originals Adidas Sport represented by diagonal stripes and Adidas Style line represented by three tracks across the globe.

Adobe

Adobe was born in 1982 under the direction of John Warnock and Chuck Geschke at first the small company was best known for having developed a new programming language, the Post Script, which resulted in numerous advances between communications between computer and printer.

The first logo was designed by designer Marva Warnock, wife of John who made the mark with the purpose of transmitting technology and modernity. The goal was reached, however, the reading was then was compromised years after Adobe decided to preserve the symbol and adopted as a sans serif typography and high visibility. Since then only minor changes were made in order to adapt and revitalize the brand.

Canon

The best-known brand by photographers, suffered throughout its history a series of changes up the format we know today.

It all began in 1933 when Precision Optical Instruments Laboratory wanted to create a subdivision only to cameras. Kwanon was then created at the time was taken to the Buddhist Goddess of Mercy as soon as the pretext that their weapons in 1000 and his fireball would help protect the company and the company.

The big change was in 1935 when the brand was already well known regionally and wanted to open its trade with the world, but the challenge was to make a mark with simple name that could be easily recognized by the world, it was then that the company registered the name Canon.

The change of name was a hit with time penalties with a job to create a stronger personality was needed to develop the brand as a whole.

Google

Google was born in 1998 when shareholders Larry Page and Sergey Brin who were college friends decided to develop a single site that had an innovative tool to trace data and links.

The first mark was designed by Larry was simple, the two letter O's represented the infinite while the colors show the diversity and the infinite possibilities that the new tool allowed. Encouraged by David Filo, founder of Yahoo! Partners Larry and Sergey have begun to use exclamation mark in the logo, changing colors and also applied in the shadow soon.

In 1999 already with investments and with a promising future, google and get the Beta version of your browser. Then came the need for restilização the mark, then was hired a Brazilian designer Ruth Kedar Catull that used in the source as the base. Creating a brand more sober and simple.

Xerox

Haloid was born there in 1906 to Haloid, which marketed products for Photography. In 1949 was born the sub-Xerox brand, a new product allowing quick copy printing, the Xerox.

But the product that they marketed gained greater importance as the Haloid, then who was born in 1957 to Haloid Xerox Company and simply Xerox in 1961. Small changes over time came to change with the change of color and typography.

The last update of the brand symbol was to develop a totally new and modern typography. According to director of corporate strategy, the idea was to create a new symbol to carefully assessed to a custom typography. The new brand should represent the digital revolution that the company now, and to facilitate reading in different media.

MSN

MSN a company owned by Microsoft, allows communication between people, in real time. Your logo in the shape of a butterfly was introduced in 2000 giving a hint that butterfly wings and opens up new places.

The new logo has the tendency to recast the MSN portal for something lighter, and modern (the new msn site you can see here). He was taken from the color and typography is now used all lower case and the butterfly that had a well-defined now gained a more playful and subliminal.

Pfizer

The pharmaceutical giant has recently updated its logo. The former semi serif font was replaced with a sans serif font and light italics. The traditional blue now has a slight gradient. The oval prone to more movement and suggests growth.

All these changes were motivated to meet the needs of forward modernity. And it will be a key part to the new visual identity for the company that is already under implementation.

Carrefour

One of the largest networks in the supermarket that generates revenues of 100 billion euros in sales annually have their logo unchanging, 1966. The symbol is known worldwide, noa which few people know its real meaning.

Within a losangolo a C divides the red and blue. Recently the brand has decided to invest in the renewal of its brand. Making a small change in the symbol for him to get bigger and smoother lines on how typography won a semi leta finer serif and modern with a slight change of color.

Audi

The famous German car manufacturer has changed its brand. The old modernist letter earned a letter with more legibility while the rings have gained a different chrome.

Despite the old mark to be popular and admired the Audi brand has changed its simplicity suggests that it is coupled with the sophistication of their products. The new visual identity for the company also employs different palettes of colors like blue and green in ads, running from the traditional gray and red.

Coca-cola

Born in 1886 two great American icons, the Statue of Liberty and the Coca-Cola. A single pharmacist in Atlanta had invented a cough syrup that would win over 200 countries worldwide and become myth.

Coca-Cola and Pepsi was born using a cursive typography, but unlike rival Coca kept his mark. Only changes in typography and visual identity have been made. The company's success not only in the marketed product or logo, but the strategy adopted at different times.

Coke from the beginning in 1900, was distributing calendars, promotional tickets, something virtually unheard of then. At the same time has started campaigns to defend the brand against competitors alike. Campaigns showed that Coca-Cola and drink cola original.

During World War II, Coke sent thousands of free soft drinks to the Battle Front, which became a symbol among the combatants, it made the mark would create great respect and admiration among Americans.

Several other strategies that were developed by the company have worked, what made the brand grow even more. Disclosure of the American way of Life, re-invention of Santa Claus using brand colors, etc. campaigns against prejudice. Currently, the brand operates the environmental issue that surely will be the subject of notices of the mark in the coming years.

What does the fact that Coke is remembered and admired by everyone? It is not simply a refreshing drink and differentiated. Behind the soda there is a large developing strategic positioning firm in the new social trends and consumption.

And you? What did you think of changing brands over the years? Give your opinion